Marketing a Mansion (In Three Parts)
Marketing a Mansion (In Three Parts)
Developer Kate Shin and The Luxury Marketing Council held a Summer Celebration at The Waterfall Mansion to market the Residence, the Gallery, and nine Asian artists whose works were on display. BDV developed the innovative “Invite” vide-mail, a sneak preview of what attendees would see. We filmed the Celebration itself and created the “Thank You” vide-mail, which contained company contact information. The click-through rates on the vide-mail were remarkable. Video entertains…and informs.
Thursday, June 28, 2012